Ottawa University Advertising Braves Marketing Firm
With a population of over 12 thousand people within the city you might not think Ottawa is large enough for an advertising firm for students to help local businesses. In fact, until 2013, Ottawa University did not have one.
Now into their second year, the Promotions and Campaigns class refers to themselves as Braves Marketing Firm.
The students within the class spend their time brainstorming in groups on ideas for their businesses or not for profits.
Firm Director Brandon Wilcox said that last year was their inaugural year as a firm. “We responded to our clients’ needs rather well. We rose to challenges as the needs of our clients arose and in some respects we responded excellently, with a lot of enthusiasm."
The firm is a way for the Public Relations Student Society of America (PRSSA) to raise money to send members to national conventions. Ottawa University is the only non-division school in Kansas to have a PRSSA chapter.
In 2012, professor Kara Cunningham and students Taylor Broers and Amy Hastings attended a National Convention for PRSSA members in Albuquerque, N.M.
At the convention they learned about other PRSSA chapters and schools which had student-run firms for advertising to help local businesses.
Taking the ideas from the convention, Cunningham and other students helped to change the Promotions and Campaigns class at Ottawa University.
The class went from just selling ads for the campus’ newspaper, to an organization that provides advertising and marketing services to local businesses and not for profits.
When asked about where the Braves Marketing Firm is heading in the next couple years, Kara Cunningham said that she hopes that it continues to do what their mission statement is: “to prepare students for careers in public relations and advertising by giving them a real world experience working with local businesses to develop marketing ideas and strategies.”
Past companies that the Braves Marketing Firm has teamed up with are El Sol Mexican Restaurant, Sun Studio Tanning, and Communities in Schools.
Junior Taylor Slavens, PRSSA’s president, said that she believes it was very successful. “We helped two businesses and a non-profit organization to the best of our abilities,” Slavens said. “They all seemed to have enjoyed working with us and happy with the work we all did for them.”
This years’ applications for the Braves Marketing Firm will be finalized and sent out to businesses within the next few weeks.
Get Top Stories Delivered Weekly
More oucampus News Articles
- THE CAMPUS HAS A NEW WEBSITE
- OU Student experiences plane scare on way back to Ottawa
- Free Pizza Time reviews
- Holiday shopping starts now
Recent oucampus News Articles
Discuss This Article
MOST POPULAR OUCAMPUS
A Safe Holiday Season By Kylee Weber
OU Student experiences plane scare on way back to Ottawa By Brynden Grow
POTW - Logan Smoot By Brynden Grow
GET TOP STORIES DELIVERED WEEKLY
FOLLOW OUR NEWSPAPER
LATEST OUCAMPUS NEWS
RECENT OUCAMPUS CLASSIFIEDS
OUTSIDE THE LINES
- Tips to “Yard Your Way” This Spring
- Upgraded Upstate Power Grid Will Deliver a Smarter,...
- A Story To Sing About
- The Gap in Gum Care: Why Caring For Your Teeth’s F...
- Top Tips for Signature Scents and Better-Smelling Laundry
- A Dog Trainer’s Top Tips to Support Pets Through Life S...
- Clear the Air of Indoor Pollutants This Spring
- Stroke & Dementia in Black Men: Tips for Staying Healthy...
- Hispanics and African Americans at Higher Risk for Eye...
- African Americans at Higher Risk for Eye Disease
FROM AROUND THE WEB
- New Expo Showcases AI Innovation
- Self-Care and Mental Health Tips for Caregivers
- Adventure Awaits: Discover the Playset that Brings...
- Need Auto Glass Repair? Don’t Despair
- Pioneering Fast and Affordable Broadband for the Underserved
- 7 Reasons Renting an RV Should Be On Every Family’s S...
- Don’t Let Diabetes Shortchange Your Golden Years
- No Child is Forgotten By Marine Toys for Tots
- Sweeten Your Springtime Salads With Healthy Chilean Grapes
- Young Author Translates 4,000-Year-Old Text to Reveal...
COLLEGE PRESS RELEASES
- Guidenar Launches New Career Test for Gen Z
- GotIt! Education Offers MathGPT Free to All State & Community Colleges
- Shoff Promotions Comic Book & Sports Card Show
- Semiconductor Research Corp unveils 2024 Research Call, $13.8M Funding
- Charles River Associates Opens Second Scholarship Cycle, Expands to the UK