Post Classifieds

A sticky race for Starbucks

By Bethany Cobbs
On March 27, 2015

Photo from

A great change is coming to 12,000 Starbucks locations across the country and it is not to the menus. Rather than attempting to correctly spell customers’ names on their cups Starbucks baristas will be writing “#RaceTogether” as they implement a new campaign.

The new campaign encourages Starbucks employees to spark a new kind of conversations with customers. In light of the deaths of three unarmed African American young men in the past year and the many events in Ferguson, MO, America’s favorite coffee spot feels that it is time to tackle the “race issue” head on. Starbucks CEO Howard Schultz believes that talking about racial issues is an important first step toward resolving them according to USA Today.

“Racial diversity is the story of America, our triumphs as well as our faults,” Schultz said. He and other Starbucks executives have stated and understand that this campaign in not a solution or an end to racial tensions and inequities in our country but talking about them is a necessary start.

Baristas were given sample questions to start conversations with customers in the event that they did not ask about what was on their cup, and they did ask was #RaceTogether was. Although the campaign was introduced just last week, its time has already come to an end.

The campaign and efforts by Starbucks will continue, however, the cup writing is a thing of the successful company’s past. USA Today states that writing #RaceTogether was only the first phase of Starbucks initiative that was intend to get a conversation started. The coffee brand plans to carry out this campaign by holding open forums in various cities to discuss race and issues surrounding it and adding more locations to urban areas of the country.

It is believed that the inscriptions came to an end on Sunday due to the enormous amount of attention and backlash it received on social media but a Starbucks spokesperson insisted that it came to an end “as originally planned.”

Get Top Stories Delivered Weekly

More oucampus News Articles

Recent oucampus News Articles

Discuss This Article




Our Omaha LASIK surgeons are proud to offer the latest technology and most experienced surgeons for the patients our omaha LASIK patients. The Omaha Eye & Laser Institute is the first center in Omaha, Nebraska to offer you the most advanced form of LASIK laser vision correction.

Log In

or Create an account

Employers & Housing Providers

Employers can list job opportunities for students

Post a Job

Housing Providers can list available housing

Post Housing

Log In

Forgot your password?

Your new password has been sent to your email!

Logout Successful!

Please Select Your College/University:

You just missed it! This listing has been filled.

Post your own housing listing on Uloop and have students reach out to you!

Upload An Image

Please select an image to upload
Note: must be in .png, .gif or .jpg format
Provide URL where image can be downloaded
Note: must be in .png, .gif or .jpg format