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E-Marketing 6th edition



Publisher:Prentice Hall

Authors:Judy Strauss, Raymond Frost

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E-Marketing Description

Traditional marketing coverage with an e-marketing twist.
Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing.
The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.

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