Essentials of Marketing Research
Author Information
William G.(William G. Zikmund) Zikmund, Barry J. BabinProduct Details
ISBN: 9780324320879
Publish Date: 11/08/2006
Publisher: South-Western College Pub
Number of pages: 432
Description
Don't think of yourself as a student, think of yourself as a manager. ESSENTIALS OF MARKETING RESEARCH puts you in the driver's seat with the latest information on how to harness the design, collection, analysis, and reporting of data to enhance your company's profits. This is a perfect marketing textbook for acing the class and a dependable resource for the future.
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